Ghosting is a thing of the past - how to reach your candidates with AI-supported follow-ups

Recruiters know it all too well: after a promising initial contact, the candidate suddenly disappears from the scene. The promised feedback doesn't materialise - and the vacancy remains unfilled. In fact, almost 50% of recruiters admit to having problems with their follow-up process. As a result, around 15% of candidates drop out simply because of poor communication. The good news? AI-supported follow-up management can help here and sustainably optimise your recruiting.

The classic problem with follow-up

Follow-up management sounds simple at first: "Just get in touch again if the person doesn't get back to you." But experienced recruiters know how complex and time-consuming this is in practice. The most common problems are

• Unreliable feedback: Candidates do not respond to follow-ups or only respond with a delay because the timing or tone is not right.

• Standardised communication: Impersonal, automated emails are ignored - candidates don't feel addressed.

• Time-consuming: Manual follow-ups take up valuable time and resources that can be put to better use in other areas of recruiting.

How AI makes your follow-up management more efficient

This is precisely where AI comes in, offering practical, time-saving and effective solutions. What used to take hours of manual labour is now almost automatic with AI support - without losing the personal touch.

1. AI-optimised timing - no more missed opportunities

When is the best time to write to candidates? AI knows the answer. By analysing individual candidate activity - on LinkedIn, for example - AI determines the ideal time for a follow-up. No more guesswork and gut feeling. You reach candidates exactly when they are most receptive.

The result: higher response rates, more effective communication and less frustration on both sides.

2. personalised communication - how candidates feel seen

Boring, automated follow-ups? No more with AI. Modern tools enable highly personalised messages, tailored to the individual candidate profile. AI takes into account interests, interaction history and even recent social media activity:

This gives candidates the feeling that they are really seen and valued - a decisive advantage for your employer branding.

3. increased efficiency - more time for real recruiting

Hand on heart: How much time do you spend on manual follow-ups each week? AI automates repetitive tasks and allows you to focus more on personal conversations and strategic recruiting tasks. Thanks to AI, you can manage even large candidate pools effortlessly without losing the quality of communication.

Why you should rely on AI now - and not tomorrow

Those who implement AI-supported follow-up management now will gain a decisive competitive advantage in the long term:

1. competitiveness in the battle for talent

In a competitive talent market, average communication is not enough. AI enables fast, personalised follow-ups that inspire candidates. Those who use AI now will stand out from the crowd and position themselves as an attractive employer.

2. retain top candidates in the long term

A positive communication experience turns candidates into fans of your employer brand. AI ensures consistent and timely follow-ups - candidates feel valued, recommend your company to others and are open to future offers from you.

3. scaling recruiting processes

Do you want your team to grow - but recruitment can't keep up? No problem! AI scales your communication effortlessly. Whether you have ten or a hundred candidates: Everyone receives a personalised, perfectly timed follow-up - with no additional burden on your team.

Next level follow-up: AI strategies that really work

AI-based follow-ups have many facets - you can implement these three strategies directly:

• Optimise timing with AI: AI evaluates candidate behaviour (e.g. activity on LinkedIn) to suggest ideal contact times.

• Signal-based follow-ups: Use current activities such as posts or comments from candidates as the basis for your messages. This shows genuine interest and maximises relevance.

• Visual follow-ups: Stand out from other recruiters with personalised video messages. Studies show that visual messages achieve significantly higher opening and interaction rates.

Ready to take your recruiting to the next level?

With aurio, recruiting becomes child's play: we support you with intelligent AI tools to make your communication more effective, faster and more personalised.

👉 Arrange a free demo now and revolutionise your recruiting!