Corporate Values: Fundamental Principles for Sustainable Success

Corporate values are the fundamental principles and beliefs that guide decision-making and actions within a company. They define what a company stands for, influence corporate culture, and serve as a guideline for employees and management.

Importance of Corporate Values

Corporate values are not just theoretical concepts; they actively shape daily work and interactions within the company. They promote team spirit, facilitate decision-making, strengthen the brand image, and increase customer trust.

Types of Corporate Values According to Patrick M. Lencioni

• Core Values: The essential values that distinguish the company from others and shape its culture.

• Aspirational Values: Values that are aspired to but not yet fully established.

• Permission-to-play Values: Basic values considered minimum requirements to operate in the market.

• Accidental Values: Unintentionally formed values that emerge from behaviors or preferences.

Examples of Corporate Values

• Integrity: Acting with honesty and sincerity.

• Responsibility: Taking accountability for one’s actions and the well-being of the community.

• Innovation: Encouraging creativity and new ideas.

• Sustainability: Striving for long-term ecological balance.

Conclusion

Corporate values are the core of every successful organization. They provide orientation, foster a positive work environment, and significantly contribute to long-term success. Therefore, consciously defining and living these values is essential.