The shortage of skilled labour in Germany is becoming one of the biggest challenges for the economy.

As many as 82 per cent of companies report difficulties in filling vacancies - and the forecasts are alarming: according to a recent study, the number of unfilled positions could increase fivefold by 2030. This development not only threatens the growth of individual companies, but also the competitiveness of entire industries.

Active sourcing - the proactive search and direct approach of potential candidates - is a promising strategy for actively countering the shortage of skilled labour.

Through targeted contact with passive talent via platforms such as Linkedin, organisations can not only expand their talent pool, but also fill vacant positions more quickly and efficiently.

But active sourcing comes with its challenges. In the following, we shed light on these and show how innovative approaches, in particular through artificial intelligence (Al), support recruiting teams in successful implementation.