Case Study

How Rohde & Schwarz uses aurio to optimize recruitment efficiency

4w

Fastest time to hire in weeks

81%

Maximal Response Rate

33%

Maximal Interview booking rate

Company

Phase

Enterprise

Contact Partner

Florian Schaller

Team Coordinator Talent Sourcing

Challenge

Manual sourcing processes

Rohde & Schwarz already had a fairly streamlined active sourcing process including the use of video outreach, which resulted in an above-average response rate of 25–45%. However, there was still a problem: the video outreach-process remained highly manual, making it time-consuming.

The repetitive nature of tasks such as video creation, candidate sourcing, responding to inquiries, and coordinating interview schedules resulted in a drain on resources and efficiency. The goal was therefore to build upon the strong foundations and best practices already established by the Rohde & Schwarz sourcing team, but to automate key elements of the process. In doing so, Rohde & Schwarz aimed to reduce manual effort significantly, maintain the same high level of candidate engagement, while improving key benchmarks such as response rates, the number of new, not yet known candidates, and the overall efficiency.

Solution

aurio

That’s why Rohde & Schwarz started using aurio. With aurio, Rohde & Schwarz has optimized its recruitment process by automating sourcing, outreach, and communication, enhancing candidate engagement.

aurio enabled Rohde & Schwarz to:

Automate candidate sourcing to uncover previously unknown candidates, improving the quantity and quality of talent.
(Re-)engage candidates through personalized video outreach and even successfully attract talent who had not responded before.
Streamline interview scheduling by eliminating time-consuming back-and-forth communications with an integrated calendar booking link.

In addition, aurio has proven invaluable not only as a sourcing and outreach tool but also as a Recruiting CRM solution. It has enabled Rohde & Schwarz to establish a sustainable talent pipeline, ensuring that they are constantly building relationships with top-tier candidates before vacancies even arise, helping them shift their recruitment from a reactive to a proactive model. aurio is now used to manage campaigns across all disciplines — from Technical Sales Engineers to Systems Engineers.

I can fully entrust the sourcing of a position to aurio, with the confidence that the proposed candidates, the sent messages, and the personalized videos all fit perfectly.
Florian Schaller, Team Cordinator Talent Sourcing

Outcome

Higher engagement, faster hires, and proactive recruitment

Rohde & Schwarz has improved its talent acquisition with aurio, reaching new heights in efficiency and results. While their previous KPIs were already strong, with an average response rate of 25–45%, aurio has helped Rohde & Schwarz to level the response rate across all positions at the upper bound of that range, without any manual effort.

For example, while recruiting for a Systems Engineer position, Rohde & Schwarz achieved an impressive 58% connection rate and an 81% response rate, with 33% of video recipients ultimately booking an interview through aurio.

Due to the high level of automation and personalization, the Rohde & Schwarz sourcing team was able to uncover new talent and attract candidates more effectively, resulting in finding the right hire within just one month.

According to the Talent Sourcing Manager, another key aspect of why aurio works so well for Rohde & Schwarz is the excellent collaboration with aurio. The team has rarely encountered a solution provider that is so dedicated to understanding their needs, enabling them to run entire campaigns solely with aurio, confident that every step is being executed with precision.

With aurio, for the first time in the sourcing process, things are happening in the background without needing to actively take care of it.
Miriam Lang, Talent Sourcing Manager

About

Rohde & Schwarz

Rohde & Schwarz is a leading global technology company with expertise ranging from Test & Measurement to Technology Systems, to Networks & Cybersecurity. Known for its groundbreaking innovations and tailored solutions, the company serves a diverse customer base, including industrial, government, and military customers.

The company’s commitment to excellence is fueled by a highly skilled workforce and a culture of innovation that positions Rohde & Schwarz as a leader in all its markets. Recruiting top talent to meet their unique and specialized needs, however, remains a challenge in times of a shrinking talent force.

While Rohde & Schwarz already thrives in active sourcing, the company is constantly striving to push the boundaries of innovation and efficiency in its recruitment processes.